Search Engine Optimization


Basics of Search Engine Optimization

SEO is the process to increase the visibility of website in search engine(Google,bing and yahoo) on world wide web on organic (un-paid).To get better more leads /sales/response. It is divided in to two

1. On Page            |            2. Off page

1. On Page:
It is the process to optimise the web site with codes.By the help of HTML


(HTML: It is fundamental programming language to make any website.)



<title> 70 characters  </title>

<meta name=“description” content=“200 words characters”/>

<meta name=“keywords” content=“Key words”/>

<meta Name=“robots” content=“index,follow”/>

<meta Name=“revisit-after” content=“2 days”/>

<meta name=“copyright” content=“abc”/>

<meta name=“geolocation” content=“country”/>

<Meta Name=“language” content=“eng”/>




Algorithm of Search Engines:Robots

Bing: Scooter
Yahoo: Bot)

I.) Crawling: The process of analysing the good and bad process of SEO by robots on user          website is called crawling.

II.) Indexing:It the  process of storing the crawl data by robots within themselves is called indexing.
III.) Cashing:It the process of updating the search engine database by robots is called cashing.

2. Off page:
It is the process of increase  the networking with the another website (relevant). 


Backlinks: It is a hyperlink that links from a Web page, back to our own web page/site. It is divided into three:

a) One way Backlink  
b) Two ways Backlink
c) Three ways Backlink

Nature of link:

1.) Dofollow
2.) Nofollow 

 Offpage:  100% Backlink

                 80%   | Nofollow
                 20%   | Dofollow

Classification of link:
  1. Inbound
  2. Outbound
  3. Internal 
Nature of SEO:
  1. White hat: (+3 to +1 point)
  2. Black hat: (-3 to -1 point)
  3. Grey hat: ( 0 point)

Backlinks for Offpage:

  1. Directory submission: 100% Dofollow
  2. Social bookmarking:   40% Dofollow
  3. Article submission:      30% Dofollow
  4. Blog commenting:        10% Dofollow 
  5. Responses:                    100% Dofollow
  6. profile link building:    90% Dofollow   

For more details  about the SEO please visit:

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