Why is email marketing important?


Nowadays email is a backbone of digital communications. Email marketing is kind of real-time communication that eliminates the geographic barrier with different things for different people message. It is a connection between consumers and brands they believe and love. It helps to nurture your future customer. Nowadays email is part of being a successful business. 

Effective email marketing strategy:

a)    Rise of smartphone device
b)    Importance of segmentation
c)    Power of personalization
d)    Data-driven optimization analysis of optimization 

Types of email marketing strategy      

Awareness: To bridge online and offline to identify interest.

Think about the email Champaign- from the segmentation to create and copy design to the call to action and even reporting analysis. We don’t expect the close sale at first message.

Consideration: To accelerate interest and qualification through benefits immersion.

Unlike the awareness related the e-mails, consideration emails contain educational elements the actively move the reader towards taking an action to buy and try to buy your product in future.

Conversion: To drive customers to sales channels. 

It is a common form email marketing message that person receives. for example: “sign up now” and “Buy now” etc.

Product usage: To drive engagement with brand, establishment advocacy, and set the stage up sell

Retention and royalty: To foster and deepen the relationship for lifetime value impact. 

Similar usage emails, loyalty emails are sent only after a sale, These emails encourage the reader to share the resulting feedback to family and friends.

Sources of email marketing strategy: 

a)      Emails
b)      Business cards or documents
c)      Subscribers or Web sign up form
d)      Feedback/ Query form/ Contact form
e)      Business Directories: Yellow pages
f)      Online Sources: LinkedIn
g)      Paid Memberships
h)      Website
i)      Competition
j)      Customer Purchase
k)      Upgrades 

Best email design practices 
  • Select a primary goal
  • Write and design the copy
  • Create a consistence practice 

High performing E-mail Marketing strategy Practices

  • Determine a good primary goal for email
  • Optimize your email for opens
  • Compel your reader to action 

How email marketing help in nurturing the leads?

A report says 70% B2B leads is not a sales-ready.
Email is the one of the best way to quality nurturing the leads.

  Importance of email marketing 

  • A report says 70% B2B leads is not a sales-ready.
  • Email is the one of the best way to quality nurturing the leads.
  • Approx. 4.3 billion email accounts that sends196 billion email sends every day.
  • 91% of consumers check their email daily.
  • Email is a channel that you own.
  • 77%  of consumers prefer email for marketing communications.
  • Email lets you be highly personal.
  • Email has a marketing ROI of 4300%.

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  3. Hi, Very good article. Though Email is existed from long ago and Email marketing is not new at. It has been from long back. But in recent years usage of Email Marketing is grown rapidly. As a digital marketer from one of the best Email marketing companies in Hyderabad I believe there are some different tactics should be used for a type of the product. You narrated very well about the Email Marketing. thank you for the wonderful article

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